Search engine optimization is just as critical for a blog as it is any web site. Because they key is to attract the greatest readership possible, it is important to ensure your blog's presence in search engine results for relevant subjects. Use keywords throughout your blog to increase the site traffic.
Post content on a regular basis. One of the biggest mistakes bloggers make is not updating the blog often enough. Even if readers love your blog, they'll lose interest if they have to wait a long time for updates. A good rule is to make new posts and email updates at least once a week.
When writer's block strikes, don't succumb to the temptation to copy content. If you copy any part of somebody else's blog or article to yours, you could get caught and it would ruin your reputation. You do not have to be a professional writer to find success with a blog. The main thing that you need is to be passionate about what you are writing.
Make your blog different to everything else that is out there. Readers are drawn to sites with unique content. Providing information that is difficult for people to find will also draw readers. Write about unique experiences or hobbies. Explain exactly how a widget works. What you want to do is have a reason that viewers choose your blog instead of another one.
Be honest about what you do and don't know. Don't look like someone who is a "know-it-all". Instead, try to maintain a persona that is honest and transparent. Always remember to do this. Your blog is a revelation of who you really are. Strive for improvement not perfection. If you make a mistake, acknowledge it, and move on. You're unique and nobody is you, but you.